6 Pointers for the Fine Art of Staying Relevant

by Andrew Prokop | Arrow Systems Integration

Source: No Jitter

We know what we are, but know not what we may be.
-- William Shakespeare, Hamlet: Act 4, Scene 5

Let's face it. Everything worth saying was said by Shakespeare. Be it love, anger, fear, honor, or cowardice, the Bard found the perfect words to express every aspect of the human condition. I would call myself a real writer if I came up with anything one tenth as clever or profound. Sadly, I don't expect to ever succeed where better writers have failed.

So, what does this have to do with unified communications? Believe it or not, a lot.

My job regularly puts me in front of IT and communications professionals from all aspects of business. One day I might meet with the telecom manager of a law firm to discuss social media in the contact center while the next has me explaining session border controllers to the CTO of a major chain of hospitals and health clinics.

Over the years, I have learned that despite their various titles and pay ranges, these folks share many of the same concerns. At the same time, each industry has its own unique set of challenges. Emphasis and importance also can be quite different. The men and women in charge of a bank's communications system stay awake at night fretting about security, while the IT director at a sales organization might be more concerned about providing mobility to the company's account executives.

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